Integrated Marketing Strategy
Creating an integrated marketing strategy and messages that will be heard, remembered, and, most important, talked about, is very difficult in a world where customers have precious little time to listen.
Achieving creativity in your marketing messages delivery is essential to winning your customers choices, and then their loyalty.
DSM will collaborate with you and your team to design winning marketing campaigns to effectively deliver your messages.
Marketing campaign strategy
Your job as a business entrepreneur is to establish your expertise with your target customers … both on-line and off-line. You must know more than your customer communities know and use this knowledge to help them in their decision making.
Digital Spark Marketing provides consulting on customer engagement and community building … defining the creative mix of customer education and messaging.
Winning value propositions
With the amount of competition in the marketplace and the number of choices a consumer is given, the creation of a winning value proposition is difficult … but all the more necessary.
How does your business make a difference to customers who have infinite choice?
Digital Spark Marketing has been building successful discrimination and value propositions for the past several decades … we will be happy to collaborate with you on yours.
Give your advocates and influencers good things to talk about. Focus on the advocates and influencers and let them take your messages to their friends and do your market branding for you. Everyone who touches a customer has a role to play in positively influencing a customer and strengthening your brand… so it’s their job to deliver the right kinds of communications and influence.
Do you build your marketing campaign targeting your advocates and influencers? We at Digital Spark Marketing believe that word of mouth marketing is the most important element of your marketing campaign. We make it the top priority in campaigns that we design.
Need some fresh ideas for your word of mouth marketing element?
Integrated social media
A community is a social network of people who interact amongst themselves about a specific topic. An audience is people who interact with a service. You can buy an audience, but you can’t buy a community. Focus on building communities through your use of integrated social media (and not on audiences). We have many excellent examples we can discuss with you … it starts with a simple call.
There are many new components of a successful marketing campaign … such as social and mobile, and many more channels created by social media. The world of marketing is in a constant state of change… growing more personal, dynamic and local.
Is your business ready for the world of real time marketing? It is certainly an area that requires your attention.
Let us discuss some of our ideas with you.
Integrated marketing campaign
Marketing campaigns are not one dimensional. You have many customers, lots of messages, and several value propositions. You engage customers wherever they are … and they are on many channels. A campaign must effectively integrate your messages, their delivery and timing in a way that optimizes your ability to engage and not bombard your customers.
We will be happy to elaborate on our concepts … contact us for a free consultation.