Digital Spark Marketing’s page of favorite resources from other experts in the subjects important to business growth. We periodically update these resources as we discover new sources … hope you enjoy these and find them useful.
Recent Digital Spark Marketing Material:
Books We Recommend:
- Rules for Revolutionaries by Guy Kawaski
Read this book for a fresh take on your business. Einstein said that insanity is doing the same thing over and over expecting different results. If you’re wondering why your business isn’t growing, perhaps you’re failing to adapt new changes, innovations, or missing a vital piece of the puzzle.
- Made to Stick by Dan and Chip Heath
As a businessman and marketer, it’s important that people remember what you tell them. Help your communications and other ideas survive from the thoughts of the Heath brothers.
- The Third Screen : Marketing to Your Customers in a World Gone Mobile by Chuck Martin
If you are searching for ideas on launching a mobile marketing strategy, pick up this book for a good read.
- Immutable Laws of Branding by Al Ries
A classic I like to use for refresher thinking every few years … tons of great examples to draw from.
- The Creative Habit by Twyla Tharp
Tharp’s study of creativity isn’t just engaging reading- it’s an antidote to stalled projects with hard deadlines where you need a jolt of out-of-the-box thinking.
- The Fifth Discipline by Peter M. Senge
Senge brings systems, holistic thinking – what he terms the fifth discipline- to the business operations, management and team learning environment.
Presentations We Liked: