Jeremy Gutsche, the author of Exploiting Chaos: 150 Ways to Spark Innovation during Times of Change, is an expert in innovation and early spotting of trends in the world around us. His mantra is to define strategies to exploit the opportunities being created from the extraordinary chaos from today’s crazy times. He claims it will be all about the science of adaptation.
Gutsche suggests that the next wave of management will focus on the science of adaptation. Accordingly, his book approaches science of adaptation using four important tactics: Culture of Revolution, Trend Hunting, Adaptive Innovation, and Infectious Messaging. We summarize some important takeaways from each tactic:
Culture of Revolution
An organization’s culture, underlies its ability to adapt and times of dramatic change magnify culture’s importance. Work to create the culture of change… of revolution. From this culture you can spark a new paradigm for creative change from which your strategies will be derived.
Innovation and competitive advantage hinge on your effectiveness in anticipating trends and identifying the next big thing. Invest energy and continuously work to improve your abilities to anticipate the important imminent changes. Filter through all the noise and chaos, cull out the trends, and identify the clusters of opportunities that will be created. Focus your teams’ creativity on the most important of these opportunities.
Our government and the business world have invested billions of dollars and significant time and energy to perfect human creativity. Apply the best of these practices to jump start your teams’ abilities in your own field focusing on the end state of new customer priorities.
The internet has created and continues to improve on its ability for people to share and build on each others’ ideas. It is and will be, even more in the future, the driving force for the culture revolution that is well underway. Take advantage of this sharing of information and the resulting open collaboration and you can resonate and speed your ideas into action ahead of your competition.
This is a very good and worthwhile read and can help us all get on the road to finding opportunities in creative change.
Is your business devoting enough energy in this area?
Do you have a story about the science of adaptation you can share with this community?
Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way.
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