Within five years, if you’re in the same business you are in now, you’re going to be out of business.
- Peter Drucker
The My Starbucks Idea website, where Starbucks does its business crowdsourcing, has been actively engaging customers for over 3 years now. It encourages customers to submit ideas for better products, improving the customer experience, and defining new community involvement, among other categories. Clearly, Starbucks has seen and believes what Peter Drucker has to say about business adaptability.
Customers can submit, view, and discuss submitted ideas along with employees from various Starbucks departments ‘Idea Partners’. The company regularly polls its customers for their favorite products and has a leaderboard to track which customers are the most active in submitting ideas, comments, and poll participation.
The site is at once a crowdsourcing tool, a market research method that brings customer priorities to light, an on-line community, and an effective internet marketing tool.
Starbucks has clearly embraced the digital realm. With a strong presence on multiple social networks, the brand has set a high bar when it comes to being social and engaging its customers. They are at or near the top of nearly every major brand ranking in social media.
Starbucks’ ability to wear so many hats corporate success, “local” favorite, and Internet sensation warrants strategic examination.
Why is Starbuck’s business crowdsourcing so effective?
One important reason is because they have combined the concepts of change, experimentation, social media, customer engagement and market research and made the results key components of their dominant brand. Have you given My Starbucks Idea a try? What did you think?
Lots of ideas here that can be easily replicated … which ones do you feel could benefit your business? How could you improve the My Starbucks Idea concept for your business?
So what’s the conclusion? The conclusion is there is no conclusion. There is only the next step. And that next step is completely up to you.
It’s up to you to keep improving your business innovation process and efforts. Lessons are all around you. In some cases, your competitor may be providing the ideas and or inspiration. Or collaborating with you. But the key is in knowing that it is within you already.
All you get is what you bring to the fight. And that fight gets better every day you learn and apply new lessons.
When things go wrong, what’s most important is your next step.
Test. Learn. Improve. Repeat.
Are you devoting enough energy improving your creativity, innovation and ideas?
Do you have a lesson about making your creativity better you can share with this community? Have any questions or comments to add in the section below?
Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.
Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed how reasonable we will be.
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