My Starbuck's Idea

My Starbuck’s Idea is a consistent source of change ideas.

Within five years, if you’re in the same business you are in now, you’re going to be out of business.

– Peter Drucker


The My Starbucks Idea website, where Starbucks does its business crowdsourcing, has been actively engaging customers for over 3 years now. It encourages customers to submit ideas for better products, improving the customer experience, and defining new community involvement, among other categories.


Clearly, Starbucks has seen and believes what Peter Drucker has to say about business adaptability.   Customers can submit, view, and discuss submitted ideas along with employees from various Starbucks departments ‘Idea Partners’.  The company regularly polls its customers for their favorite products and has a leaderboard to track which customers are the most active in submitting ideas, comments, and poll participation.


The site is at once a crowdsourcing tool, a market research method that brings customer priorities to light, an on-line community, and an effective internet marketing tool.


Related: Social Media Market Research … the Story of Sam Adams Crowdsourcing.


Starbucks has clearly embraced the digital realm. With a strong presence on multiple social networks, the brand has set a high bar when it comes to being social and engaging its customers. They are at or near the top of nearly every major brand ranking in social media.


Starbucks’ ability to wear so many hats corporate success, “local” favorite, and Internet sensation warrants strategic examination.


Why is Starbuck’s business crowdsourcing so effective?


One important reason is because they have combined the concepts of change, experimentation, social media, customer engagement and market research and made the results key components of their dominant brand.


Have you given My Starbucks Idea a try? What did you think?



Lots of ideas here that can be easily replicated … which ones do you feel could benefit your business? How could you improve the My Starbucks Idea concept for your business?


So what’s the conclusion? The conclusion is there is no conclusion. There is only the next step. And that next step is completely up to you.   It’s up to you to keep improving your business innovation process and efforts.


Lessons are all around you. In some cases, your competitor may be providing the ideas and or inspiration. Or collaborating with you. But the key is in knowing that it is within you already.


All you get is what you bring to the fight. And that fight gets better every day you learn and apply new lessons.


When things go wrong, what’s most important is your next step.


Test. Learn. Improve. Repeat.


Are you devoting enough energy improving your creativity, innovation and ideas? Do you have a lesson about making your creativity better you can share with this community? Have any questions or comments to add in the section below?


  Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+Twitter, and LinkedIn.  


Digital Spark Marketing will stretch your thinking and your ability to adapt to change.  We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed how reasonable we will be.   


More reading on creativity and innovation from Digital Spark Marketing’s Library:

How You Can Improve Creative Thinking Skills by Adding Constraints

The Small Business Crash Course on Creative Business Ideas

Does a Paradox on Innovation Design and Creativity Exist in Business?


Like this short blog? Follow Digital Spark Marketing on LinkedIn or add us to your circles for 3-4 short, interesting blogs, stories per week.

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14 Responses to How Starbucks Used My Starbucks Idea to Ace Crowdsourcing

  1. Our site says:

    Еxcellеnt ωebsite you haνe here but I wаѕ curious if you knew οf any discussiοn boards that соver thе same toρics talκеԁ
    about in thiѕ аrtiсle? I’d really like to be a part of group where I can get feedback from other experienced people that share the same interest. If you have any suggestions, please let me know. Cheers!

    • mike says:

      I am not a member of any such groups, but I did check Linked Groups and researched these 3:

      1. crowdsourcing and crowdfunding … largest but smallest number of discussions.
      2. innovahub … open innovation and crowdsourcing … smaller but many more discussions.
      3. the global crowdsourcing network … smallest buy most active. This is my experience with LinkedIn groups.

      Hopes this helps!

      Mike Schoultz

  2. Your method of telling all in this piece of writing is really
    fastidious, all be capable of easily know it, Thanks a lot.

  3. Jon Hildebrandt says:

    Hi Mike. I enjoyed your post. Can you tell me where to find that quote by Peter Drucker? I have been looking for it but can’t find the reference. Thanks for your help. Jon

    • mike says:

      Jon, don’t save many quote sources since don’t normally find them by research. But, have done some research on Drucker and have a file. Still, so far no luck. Will do some more looking.


  4. B says:

    Hi, Just wondering when this was published as I want to cite this as one of my references

  5. George says:

    Hi Mike. Thank you for the post. I am writing my Master’s Thesis about My Starbucks Idea (how the whole process works) and right now I am looking for a Starbucks manager or expert who may tell me more about the process. Maybe you know someone who may help me? I would really appreciate it! George.

    • mike says:

      Unfortunately I do not. But I would look to the website for contacts and or telepne numbers and ask there for starters.

      Good luck.

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    New Hotel-one block from storefront, building 2 new hotels 3 blocks away.police dept.1 block away,school 1 block away,Kentucky fried chicken other side of st.dunkin donuts 4 blocks away,Mcdonalds 10 blocks away, subway 1 block away,Starbucks at 99th st.&3rd Ave.
    Please call me:Dominick Borrelli,718-763-3689-Cell#646-372-3972 Thank You

  7. nisrin says:

    Hi Mike, your post is very useful for my research.Its current trend for all companies designing a synergy with customers, work with customer, collaborate with customer and innovate together with the customer. But somehow, i think, when you have thousands of customers, its difficult to find ‘value’ from these customer. So, what kind of Value Co-creation is required to make the collaboration is effective? Thanks :)

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