Innovation occurs at the intersection of previously unconnected and unrelated planes of thought.

-Idris Mootee

Does your business regularly, or maybe just occasionally, try innovation exercises? Can you name a couple of the activities you may have performed in these exercises? As part of the innovation processes?

The post Key Activities as Part of Innovation Processes appeared first on Digital Spark Marketing.

You can’t fool people all the time, not even most of the time. And people once unfooled, talk about the experience.

- Seth Godin 

Have you ever stayed at Caesar’s Palace Casino in Las Vegas? It is a very high end, luxury casino and hotel on the [...]

The post Customer Experience Improvement … a Story of Caesar’s Palace appeared first on Digital Spark Marketing.

What got you here, won’t take you there.

-       Albert Einstein

Secret to increase influence?

 Probably more than one. But one good one to consider? Use analogies. In your stories. In demonstrations.

 Lots of ways to use analogies.

Here is a great story that we’ll share to illustrate [...]

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There are three classes of people: those who see, those who see when shown, and those that do not see.

-          Leonardo Da Vinci

No doubt. We are big fans of the great thinkers. Our top thinker of all time? It has to be Da Vinci. Why you [...]

The post Lessons in Learning and Creativity From Da Vinci appeared first on Digital Spark Marketing.

I am always doing that which I cannot do, in order that I may learn how to do it.

-       Pablo Picasso

Can you think of anything more destructive to time management than a poorly run meeting? We can’t … and have spent many a meeting wasting [...]

The post The 4 Most Important Keys to Run an Effective Meeting appeared first on Digital Spark Marketing.

I have never met a man so ignorant that I couldn’t learn something from him.

-       Galileo Galilei

What’s your dream? Are you thinking of measuring success? Would you sacrifice what you already have?

Here is a very interesting story about how we should think of measuring success:

An [...]

The post Measuring Success … A Story of the American Dream appeared first on Digital Spark Marketing.

Marketplace change? A WOW in our book. The digital and network revolutions have unleashed rapid and significant marketplace changes … and the rate and amount of change is accelerating. Can your business creativity keep up?

Does your business interpret and understand the implications of these changes and rapidly respond with creative ideas and [...]

The post Tips on Exercises for Your Business Creativity appeared first on Digital Spark Marketing.

The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.

-      Peter Drucker

How do you know who your customers are and what their interests are?  One way to do this is using target market segmentation.

Market segmentation permits a business to [...]

The post A More Actionable Approach to Target Market Segmentation? appeared first on Digital Spark Marketing.

The temptation of business is always to feed yesterday and to starve tomorrow.

-Peter Drucker

Business success story secrets? Probably not. But on second thought, take a hard look around and you won’t find many companies doing what Amazon does.

Recently, Amazon CEO Jeff Bezos published his latest letter to [...]

The post Learning from Amazon’s Business Success Story appeared first on Digital Spark Marketing.

One of the most beautiful compensations in life is that no man can help another without helping himself.

-          Ralph Waldo Emerson

Whether it is our good thoughts, actions or behavior, sooner or later helping another will return good results. Treat people with respect and kindness and you will usually be [...]

The post Helping Another … A Story of Doing Good Deeds appeared first on Digital Spark Marketing.