Products or services that are remarkable get talked about.
- Seth Godin
The main goal of your business is not just to create customers, but to create customers who then will also create customers (that is, customer advocates). This is the perfect marketing solution for 99 % of all businesses and is why we believe word of mouth marketing is your most important marketing campaign tool.
So how do you achieve this solution? By influencing customers in a way that they want to talk about you. Consider these ways to inspire customers to talk about your business:
Unique products and services
Winning value propositions
Creating wow customer experiences
Saving them time and convenience
Marketing messages that grab attention and are remembered
Customer service that goes above and beyond
Being social and creating trust … like a friend
Each of these items could have many different examples.
Do you have additions to these ways to create customer advocates that have worked well for you?
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