The skill of writing is to create a context in which other people can think.
- Edwin Schlosberg
The more success you have with customer engagement via social media design, either on-line or off, the better your understanding of their needs and priorities. Having the best customer insights makes it much easier for you to define your next moves and improve your odds of success.
It has been said that to improve social networking and customer engagement you must be useful or entertaining (or hopefully both). Have you ever seen the videos of Steve Jobs with his media presentations on Apple’s new product announcements? I am a big fan, I admit … but you don’t have to be a fan to recognize the genius in his presentation. They are simple, useful, and most of all, entertaining.
Let’s examine the strengths of these presentations and apply them to improving your social media design and customer engagement. Remember … the objective of your content marketing is to create a context in which your audience can think:
Focus on dreams, not products … it is the end state customer utility that counts most
Create ‘Holy Smokes’ moments … grab immediate attention with your title and lead paragraph sentences
Use heroes, villains, and drama … tell a story to communicate your content whenever possible. Stories do a good job of giving meaning that can be remembered.
Stick to the rule of 3 … focus on no more than 3 key messages
Think simple … communicate with simple words and messages for a broad audience
Rely on visual messages … use images to convey your messages and re-enforce with words
Create Twitter friendly key points and messages … more on the simple theme with rich keywords
Share the stage … collaborate and test your content and editing with others both inside and outside your business. Do include key customer advocates
A final thought to remember … social networking is not about farming followers, its a way of cultivating relationships.
Lots that we can apply from these eight lessons, isn’t there?
Please share an example or experience from your story vault for this community.
Read more from Digital Spark Marketing’s blog library:
More reading on customer engagement and social technologies …