All new ideas begin in a non-conforming mind that questions some tenet of the conventional wisdom.
- Hyman Rickover
No, you are right; Steve Jobs did not write content for social media web sites. But he was absolutely brilliant with his media presentations and how he would engage customers on Apple’s new product announcements.
In this blog, I will apply the lessons learned from Steve Jobs presentations to how to be more engaging with your social media content.
Consider these eight lessons and how you should use their application in your content marketing:
Create ‘Holy Smokes’ moments … grab immediate attention with your title and lead paragraph sentences
Stick to the rule of 3 … focus on no more than 3 key messages
Share the stage … collaborate and test your content and editing with others both inside and outside your business. Do include key customer advocates
Use heroes, villains, and drama … tell a story to communicate your content whenever possible
Think simple … communicate with simple words and messages for a broad audience
Rely on visual messages … use images to convey your messages and re-enforce with words
Create Twitter friendly key points and messages … more on the simple theme with rich keywords
Focus on dreams, not products … it is the end state customer utility that counts most
Lots that we can apply from these eight lessons, isn’t there?
Do you have any experiences or examples to share with this community?
Like this story? Follow Digital Spark Marketing on LinkedIn for 3-4 short, interesting blogs, stories per week.
More reading from Digital Spark Marketing’s library: