Engage Customers with Your Social Media Content … the Steve Jobs Way

 

All new ideas begin in a non-conforming mind that questions some tenet of the conventional wisdom.

- Hyman Rickover

  

No, you are right; Steve Jobs did not write content for social media web sites.  But he was absolutely brilliant with his media presentations and how he would engage customers on Apple’s new product announcements.

 

In this blog, I will apply the lessons learned from Steve Jobs presentations to how to be more engaging with your social media content.

Consider these eight lessons and how you should use their application in your content marketing:      

 

Create ‘Holy Smokes’ moments … grab immediate attention with your title and lead paragraph sentences

 

Stick to the rule of 3 … focus on no more than 3 key messages

 

Share the stage … collaborate and test your content and editing with others both inside and outside your business.  Do include key customer advocates

 

Use heroes, villains, and drama … tell a story to communicate your content whenever possible

 

Think simple … communicate with simple words and messages for a broad audience

 

Rely on visual messages … use images to convey your messages and re-enforce with words

 

Create Twitter friendly key points and messages … more on the simple theme with rich keywords

 

Focus on dreams, not products … it is the end state customer utility that counts most

 

Lots that we can apply from these eight lessons, isn’t there?

Do you have any experiences or examples to share with this community?

  

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More reading from Digital Spark Marketing’s library:

 

Why Is Social Engagement so Important?

What Makes Whole Foods Social Media Strategy a Difference Maker?

Marketing Lessons For Social Commerce