effective marketing strategy

Grabbing attention by creating an effective marketing strategy.


Have you seen the recent Samsung Galaxy S3 advertisement where the two young men transfer data by touching their two phones in front of the iphone 5 purchasing line? Here we will evaluate whether Samsung has an effective marketing strategy with these advertisements.



Marketing or advertising, you need to create information that your customers find interesting and worth talking about and remembering. This advertisement certainly achieves this goal, don’t you think?


Related: What Makes These Extraordinary Commercials so Captivating?



Let’s evaluate other keys to effective marketing strategy in this advertisement:



Be relevant to your target market

Keep in mind that one message does not fit all. It starts with knowing your target market. Here the target market are millennials and are featured prominently in the ad.


Define your positioning

Your positioning is your frame of reference.  Make comparisons to your competitors if you can. Galaxy certainly knows who its major competitor is and takes him head on as it strategy. A good move we believe.



Grab and hold viewers’ attention

… with interesting information.  Keep in mind that people don’t watch ads … they watch what interests them. Your ad messages must be interesting to your target communities. This message certainly grabs and holds attention based on a novel, new feature.



Define a value proposition

One that truly discriminates you from your competition. Give your customers reasons to select you. Maybe not the most significant new feature, it does illustrate Samsung as a company that is a technology leader, which is their objective in our opinion. For more information on value propositions, see our article on building the best Unique Selling Propositions.



Make messages simple

Ones that the reader will quickly understand. Keep in mind that pictures are far more valuable than words. Creating customer curiosity does get any simpler than this, does it?



Make ad a component

Make it a component of an integrated marketing campaign. There are a series of similar ads in this campaign … all geared to address the S3’s discriminators compared to Apple’s product.



Consider the end state values to your customers

Customers and particularly the target customers are looking for new technology features. No reason to buy without these and the marketing strategy certainly is addressing this end state in our opinion.


Samsung Galaxy S G4 has recently been released. Read an evaluation of the product launch marketing strategy.



Remember, it is not what advertising does with the consumer; it is what the consumer does after viewing the advertisement.


After looking over these enablers and Samsung’s Galaxy S3 marketing strategy, we believe they have created a very effective marketing strategy. What do you think?


What are some of your experiences with advertising as a component of an integrated marketing campaign?


It’s up to you to keep improving attention to your brand.


All you get is what you bring to the fight. And that fight gets better every day you learn and apply new lessons.


When things go wrong, what’s most important is your next step.


Test. Learn. Improve. Repeat.


Are you devoting enough energy in each of these steps to improving attention to your advertising?


Do you have a lesson about making your advertising better you can share with this community? Have any questions or comments to add in the section below?


Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+Twitter, and LinkedIn.  


Digital Spark Marketing will stretch your thinking and your ability to adapt to change.  We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed how reasonable we will be.


More reading about branding and marketing from Digital Spark Marketing’s Library:

Using Advocacy Advertising in Your Marketing Campaigns?

Geico TV Commercials … Do They Influence or Annoy You?

What Makes These Extraordinary Commercials so Captivating?


Digital Spark Marketing believes that word of mouth is the most effective type of marketing.  Customer service is the best means to create strong word of mouth marketing.

We specialize in ideas to create effective word of mouth marketing … give us a call today for a free consultation.


More information on word of mouth marketing


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One Response to The Samsung Galaxy S3: Is This Effective Marketing Strategy?

  1. mike says:

    Try: 9 keys to Creating Effective Advertising (http://www.digitalsparkmarketing.com/2012/07/26/creating-effective-advertising/) … there will another one in a week or so. If you want to see all blogs follow Digital Spark Marketing on LinkedIn or Google+.

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