There were some interesting statistics from the Harvard Business Review on the importance of timely customer responsiveness. The data originally came from a study of 2,241 U.S. firms led by a researcher at South Korea’s Sungkyunkwan University.
According to the report:
“Companies that try to contact potential customers within an hour of receiving queries are nearly 7 times as likely to have meaningful conversations with key decision makers as firms that try to contact prospects even an hour later.
Yet only 37% of companies respond to queries within an hour.”
That’s how fast customers move. How fleeting their attention span has become.
So how do you make sure that you make customer responsiveness a top priority within that rapidly closing window?
Any stories on customer responsiveness to add to this community?
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