There were some interesting statistics from the Harvard Business Review on the importance of timely customer responsiveness.   The data originally came from a study of 2,241 U.S. firms led by a researcher at South Korea’s Sungkyunkwan University.

 

According to the report:

 

   “Companies that try to contact potential customers within an hour of receiving queries are nearly 7 times as likely to have meaningful conversations with key decision makers as firms that try to contact prospects even an hour later.

 

Yet only 37% of companies respond to queries within an hour.”

 

It’s incredible.

 

That’s how fast customers move.  How fleeting their attention span has become.

 

So how do you make sure that you make customer responsiveness a top priority within that rapidly closing window?

 

Any stories on customer responsiveness to add to this community?

 

Like this short blog?  Follow Digital Spark Marketing on LinkedIn   or add us to your circles  for 3-4 short, interesting blogs, stories per week.

 

 

For more reading on customer experience …

 

 

More reading from Digital Spark Marketing’s blog library:

 

Own the Moment for Lasting Customer Relationships

8 Ways to Build Customer Relationships That Endure

Business Lessons Learned From the Bamboo