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Posts by: mike

Starbucks Marketing Strategy … Making Social Media a Difference Maker

By Mike Schoultz
Starbucks marketing

 

Social networking is not about farming followers, it’s a way of cultivating relationships.

-  Hubspot

 

Social Media and Starbucks marketing?

 

When choosing to learn from others social media strategies, it is [...]

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How to Improve the Effectiveness of Your Brainstorming Methods

By Mike Schoultz
Brainstorming methods

 

 

It’s not that they can’t find the solution … they can’t find the problem.

-      G. K. Chesterton

 

Do you have a business problem that is nagging and tough to solve? [...]

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11 Secrets for Small Business Growth

By Mike Schoultz
small business growth

 

Social networking is not about farming followers, it’s a way of cultivating relationships.

-  Hubspot

 

 

Small business growth a secret? Not really. But it is surprising how many small businesses don’t seem to make growth [...]

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10 Leadership Competencies You Should Not Live Without

By Mike Schoultz
leadership competencies

 

The key to successful leadership today is INFLUENCE not AUTHORITY.

-  Ken Blanchard

 

 

What would you say are the most significant leadership competencies? 

 

Are they ones that you continue to hone and [...]

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Engage the Audience with the Magic of Creative Videos

By Mike Schoultz
creative videos

 

The best camera is the one with you. Images aren’t about dynamic ranges and megapixels. They’re about stories and moments.

-      Chase Jarvis

 

Magic?  Yes we do mean magic.

 

The magic that [...]

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For Customer Experience Improvements … Communications Are a Difference Maker

By Mike Schoultz
customer experience improvements

 

People will forget what you said, people will forget what you did, but people will never forget how you made them feel.

-       Maya Angelou

 

 

Small things. Sometimes not so small [...]

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Lessons of Business Change and Work Effectiveness

By Mike Schoultz
work effectiveness

 

 

The customer never buys what you think you sell.

-       Peter Drucker

 

I’ve been with the same hardware store for more than 10 years. Their work effectiveness is solid. They are friendly, personal, and [...]

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An Option for the Shrinking Defense Industry Market

By Mike Schoultz
defense industry

 

I am always doing that which I cannot do, in order that I may learn how to do it.

-       Pablo Picasso

  

Facing a shrinking market? Yep. Small at first, but shrinking even [...]

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The Samsung Galaxy S4 … Another Effective Marketing Strategy?

By Mike Schoultz
effective marketing strategy

 

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

-      Leo Burnett

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Never Give Up on Your Dreams

By Mike Schoultz
never give up on your dreams

 

The future belongs to those who believe in the beauty of their dreams.
- Eleanor Roosevelt

 

Believe? Do you believe in your dreams? Holding on to them? Here is a story about holding onto dreams that we [...]

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    • Starbucks Marketing Strategy … Making Social Media a Difference Maker
    • How to Improve the Effectiveness of Your Brainstorming Methods
    • 11 Secrets for Small Business Growth
    • 10 Leadership Competencies You Should Not Live Without
    • Engage the Audience with the Magic of Creative Videos
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