Digital Spark Marketing is all about helping business grow. Our mission is to measurably improve our client’s growth and bottom line by bringing focus and improvements in:
- Customer insights, customer experience, and customer service
- Breadth and effectiveness of marketing campaigns
- Inspiring your staff’s creativity and teamwork
- Your innovation in adapting to marketplace change
In today’s networked society, marketing is rapidly adding on-line capabilities and attributes. Some might say that on-line marketing is as important as traditional marketing. In any case marketing is becoming a more social function whose goal is to build customer relationships, trust, and creating customer advocates and influencers. Digital Spark Marketing is about social marketing and innovations, exploring the best new and innovative ways to inform, socially engage, and delight customers.
We operate from offices in Merritt Island, Florida (Brevard County) and the Finger Lakes Region, New York (Cayuga County).
Our Beliefs and Values
- Simplicity – simple, high impact solutions.
- Extraordinary customer service, customer experience – the basis for word of mouth marketing, your most valuable marketing component.
- Customer relationships – the foundation of your customers’ confidence and trust in you and your business.
- Customers and employees first – all marketing, creativity, and innovation starts and ends with your employees and your target customers.
- Passion – stimulating, motivating, and creating fresh ideas with energy and enthusiasm.
- Visual – pictures are more effective than written words.
- Digital disruption – while traditional marketing methods are not dead, digital technology and the internet is having a profound impact on marketing and the marketplace. This is an area where experimentation and learning will pay big dividends.
- Proactive – we are responsive to your needs, resourceful in our solution recommendations, and committed to your outcomes and your success.
Our primary objective is helping businesses large and small in the discipline of value transformation – that is, reinventing themselves to play and win the ‘new game’.
Digital Spark Marketing was founded by Dr. Mike Schoultz, a business leader who has 35 years of business experience, and who was the President of Distribution Technologies for 6 years, a company he helped to found and grow to a $700 million/year business. His diversified experience includes engineering, design, marketing and new business development, business operations, and leadership.
Digital Spark Marketing offers a variety of engagement models, including marketing campaigns as well as customer experience and service design. We provide project consulting, workshops, speaking engagements, team training, coaching, and mentoring.