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From the monthly archives: July 2012

Social Commerce Business … What Ben and Jerry’s Can Teach You

By Mike Schoultz
Is Ben and Jerry's Ice Cream the best of the best at social commerce?

 

There is a spiritual aspect to our lives – when we give we receive – when a business does something good for somebody, that somebody feels good about them.

-      Ben Cohen

[...]
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9 Keys to Creating Effective Advertising

By Mike Schoultz
Keys to creating effective advertising

 

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

-      Leo Burnett

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Lessons in Competitive Growth … the Story of Five Guys

By Mike Schoultz
If you don't have a competitive advantage, don't compete

 

If you don’t have a competitive advantage, don’t compete.

-      Jack Welch

 

Can you think of a more competitive market than fast food restaurants?  I have not been able to come [...]

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Customer Centricity … 10 Ways Dell Bests Its Competition

By Mike Schoultz
CE8

 

Quality in a service or product is not what you put into it.  It is what the client or customer gets out of it.

- Peter Drucker

 

There are many companies [...]

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Is Your Business Improving Its Ability to Create and Innovate?

By Mike Schoultz
Are you changing or being changed?

 

What we see depends on what we look for.

-  John Lubbock

 

As we create and innovate over time, our style and technique also evolve and blend.  The ways we [...]

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Creative Convergence and the Value of Collaboration With Others

By Mike Schoultz
Forming new ideas from several older ideas

 

The years teach much which the days never knew.

~Ralph Waldo Emerson

 

In my career, I’ve had the good fortune of being exposed to many smart people.  It never ceases to amaze me [...]

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Passive Consumption to Active Participation … Marketplace Trends

By Mike Schoultz
The customer is becoming a user, participant, producer, participant as well as part of the community

 

The customer never buys what you think you sell.

-  Peter Drucker

 

You can find trends that will affect your business all around you, day in and day out. Marketplace trends (and other [...]

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Why Customers Choose Businesses … Trust and Confidence

By Mike Schoultz
Time is priceless ... use it wisely to build customer trust

 

Do you know why customers choose your business? Trust and confidence … You can build customers’ trust and confidence in several ways. When you explicitly define your commitments and then consistently deliver on those commitments … every time, [...]

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Social Media Commerce and the Network Economy

By Mike Schoultz
The building of customer trust starts with customer relationships and ends with social commerce

 

Conversations among the members of your marketplace happen whether you like it or not.  Good marketing encourages the right sort of conversations.”
                                     -  Seth Godin

 

 

If you follow people like Robert Scoble and [...]

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A 9 Step Plan for Negative Customers

By Mike Schoultz
In the middle of difficulty lies opportunity

 

It is pardonable to be defeated, but never to be surprised.

-Frederick the Great

 

It just is logical that you occasionally deal with negative customers, no matter how good you are.  How well [...]

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