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From the monthly archives: May 2012

Pinterest Marketing for the Travel/Tourism Industry

By Mike Schoultz

 

Have you checked out the Pinterest marketing platform yet?   If not, a quick overview:  Pinterest is a new social media platform with a focus on image sharing, with messages attached.   Think of it as a social scrapbook [...]

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7 Tips for Creative Word of Mouth Advertising

By Mike Schoultz
Coke comparison is drawing attention in a way to make people talk about the products value

 

In today’s socially engaged and networked marketplace, word of mouth advertising has moved to the top of the marketing campaign elements at your disposal.

 

Your goal in this type of marketing is to do things worthy [...]

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Develop Leadership Skills to Avoid Being an Anxiety Carrier

By Mike Schoultz

 

Leadership is the art of getting someone else to do something you want done because he wants to do it.

-  Dwight Eisenhower

 

Think for a moment about how you feel [...]

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Doing What You Love Is Not an Easy Task

By Mike Schoultz
Do you know what you love and can you find it?

 

The greatest danger for most of us is not that our aim is too high and we miss, but that it is too low and we reach it.

- Michelangelo

 

We [...]

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Customer Service Flexibility and Decision Making Authority … A Story

By Mike Schoultz
Flexibility is a requirement for great customer service

 

Products and services that are remarkable get talked about.

- Seth Godin

 

And Seth, products and services that are below par get talked about even more. This is a story [...]
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Which Road to Choose …a Business Story of Two Roads

By Mike Schoultz
Growth depends on creativity and innovation

 

It ain’t what you don’t know that will hurt you. It’s what you know for sure that just ain’t so.

-  Mark Twain

 

The story of a business typically begins [...]

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Finger Lakes Tourism Best Discriminator?

By Mike Schoultz
The natural beauty of the Finger Lakes

 

What do you believe is the Finger Lakes tourism best discriminator?  There are many discriminators to choose from for sure … wine trails, abundance of great state and local parks, a wide variety of outdoor activities, and many others.  But [...]

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Videos Improve Customer Engagement With Business Websites

By Mike Schoultz

 

The heart of most marketing campaigns these days has been the website.  The biggest problem with most websites … they are instantly forgettable!  They say the same thing as your competitors.   You see two possible [...]

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Aware of These Amazing Facts on Innovation?

By Mike Schoultz

 

It is not the strongest of the species that survive, nor the most intelligent, but the ones most responsive to change.

-      Charles Darwin

 

From Dan Pink’s Blog, we found the following  facts on innovation that [...]

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Home Depot Customer Service … a Story of Customer Input

By Mike Schoultz
How much does Home Depot care about customer service?

 

Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.

-  Peter Drucker

 

This [...]

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