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From the monthly archives: April 2012

Leading Your Business … Improve Leader Influence

By Mike Schoultz
The key to successful leadership

 

To effectively influence employees in your business you must know them.  Once a relationship has begun, there are many ways to influence them. Leading your business depends on the effectiveness of your employee influence.

 

Some respond more [...]

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Can Prototype Testing Help You Experiment With New Ideas?

By Mike Schoultz

 

 

Effective prototyping may be the most valuable core competency an innovative organization can hope to have.

-  Michael Schrage

 

Do you use innovation in [...]

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Branding Your Business … a Stellar Example from the Coke Brand

By Mike Schoultz
Stand for important issues like saving the environment

 

 

There are many means to successfully branding your business.  

One of the best is shown on this billboard by the Coke brand … a simple real life illustration of contributing to a cleaner [...]

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Why Is Customer Social Engagement So Important?

By Mike Schoultz
Trust is the most important reason a customer chooses your business

 

 

Does your business put high value on customer social engagement ? Why?  We believe the answer is very simple.  Customer social engagement is the absolute foundation of customer relationships. And customer relationships build trust.

 

And trust is [...]

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The Zappos Culture… a Culture That Builds the Brand

By Mike Schoultz

 

Vision is the art of seeing things invisible to others.

-  Jonathan Swift

 

Zappos  is well-known for its culture and customer focus.  Its company culture is built around maximum customer engagement. [...]

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Thought For the Day … Perseverance Greatly Increases Success

By Mike Schoultz

 

The one thing you need to know about sustained individual success;  discover what you don’t like doing and stop doing it.

-  Marcus Buckingham

 

Todays thought for the day is simple. [...]

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Do You Practice These Creativity Skills?

By Mike Schoultz

 

Being right keeps us in place. Being wrong forces us to explore.

-  Steve Johnson

 

Creativity skills can be taught, nurtured, and enhanced.  It is not genetically limited to the gifted ones of the [...]

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Whole Foods Marketing … Is Social Media a Difference Maker?

By Mike Schoultz
Whole Food Markets creates a great customer experience

 

Social networking is not about farming followers, its a way of cultivating relationships.

-  Hubspot

 

When choosing to learn from others social media strategies, it is always helpful to choose [...]

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Target Market Segmentation … Have You Forgotten Your Non-customers?

By Mike Schoultz

 

When a business sees its target market decline after focusing almost exclusively on its top priority target customer sets, you can practically hear Peter Drucker telling the company leaders that they have neglected to pay attention [...]

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My Starbucks Idea and the Value of Business Crowdsourcing

By Mike Schoultz
My Starbucks Idea ... effective crowdsourcing

 

Within five years, if you’re in the same business you are in now, you’re going to be out of business.

-  Peter Drucker 

 

The My Starbucks Idea website, where Starbucks does [...]

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