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From the monthly archives: March 2012

Social Media Market Research … The Story of Sam Adams Crowdsourcing

By Mike Schoultz
Use Facebook to engage customers by asking for their inputs

 

Vision is the art of seeing things invisible to others.

-  Jonathan Swift

 

Sam Adams, the American beer company,  used an interactive Facebook application to engage fans for inputs [...]

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JetBlue’s Employee Empowerment Culture and Customer Experience

By Mike Schoultz
Empowering employees to take care of jetBlue customers

 

Quality in a service or product is not what you put into it.  It is what the client or customer gets out of it.

-  Peter Drucker

 

This is a story of JetBlue’s [...]

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Build Teamwork … A Story About the Spanish Conquistador Cortes

By Mike Schoultz
Hernan Cortes

 

When the Spanish conquistador, Cortes, landed at Vera Cruz in Mexico in 1518, he expected to find himself faced with a relatively easy task of subjugating the native peoples.  Instead, he found that the Tlascalan [...]

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Creating Customer Immersion … a Story about Disney Theme Parks

By Mike Schoultz
Walt Disney World

 

Do what you do so well that they will want to see it again and bring their friends.

-   Walt Disney

 

Disney puts a tremendous amount of attention to [...]

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A Digital Disruption Reinvention Roadmap for the Newspaper Industry

By Mike Schoultz
Readiness vs. Vulnerability

 

It ain’t what you don’t know that will hurt you. It’s what you know for sure that just ain’t so.

-  Mark Twain

 

An open letter to Newspaper Executives:

[...]
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The Most Critical Leadership Skill of a Good Business Leader ?

By Mike Schoultz
BUSINESS_LEADERS

 

The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.

- Stephen Hawking

 

While we may debate the most important skill of a good business [...]

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A Story about Living as Told by a Six Year Old Boy

By Mike Schoultz
Shane and Belker

 

We love great stories about pets, especially when there are special meanings behind them. That is especially true when the story also involves young children. We came across this story of Shane and [...]

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Business Improvements … 10 Key Success Enablers

By Mike Schoultz
BUSINESS_SUCCESS

 

The secret of success is to do the common thing uncommonly well.

-  J. D. Rockefeller

 

After college, I spent almost 2 years training as a Naval aviator.  An important element of that [...]

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Engage Customers for Better Customer Insights and Feedback

By Mike Schoultz

 

Feelings have a critical role in the way customers are influenced.

- David Freemantle

 

 Does your business put a priority on obtaining customer feedback and insights? Do you [...]

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Increase Business Creativity Using Pinterest Marketing

By Mike Schoultz
P1

 

 

 

The only thing we know about the future is that it will be different.

-  Peter Drucker

 

Have you noticed the new social media platform Pinterest recently?  If not, seek [...]

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