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From the monthly archives: February 2012

8 Ways to Build Effective Teamwork

By Mike Schoultz
effective teamwork

 

None of us is as smart as all of us.

-  Ken Blanchard

 

Effective teamwork can be greatly enhanced if everyone is attuned to individual roles, has a trained back-up, and is focused and [...]

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Customer Choices … How to Win Customers From Your Competitors

By Mike Schoultz
customer

 

Customers don’t care what you do.  They only care what they’re left with after you’ve done it.

 

 

There is obviously not one answer that fits all in the question [...]

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Six Simple Ways to Improve Your Marketing Campaign Strategy

By Mike Schoultz
Effective ways to engage customers

 

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

-  Seth Godin

 

As the image shows, there are [...]

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9 Ways to Create Customer Advocates for Word of Mouth Marketing

By Mike Schoultz
CE5

 

Products or services that are remarkable get talked about.

-  Seth Godin

 

The main goal of your business is not just to create customers, but to create customers who [...]

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Market Branding … Lessons from Gorilla Glue

By Mike Schoultz
gorillaglue

 

Quality in a service or product is not what you you put into it. It is what the client or customer gets out of it.

-  Peter Drucker

 

To [...]

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Creating Curiosity for California Pizza Kitchen’s Marketing Creativity

By Mike Schoultz
CPK

 

Feelings have a critical role  in the way customers are influenced.

-  David Freemantle

 

Here’s a rather interesting promotion from California Pizza Kitchen, one where creating curiosity was used to [...]

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10 Tips for Creating Winning Business Differentiation

By Mike Schoultz
VP

 

If you don’t have a competitive advantage, don’t compete.

- Jack Welsh

 

We have found many businesses that cannot articulate how their business is truly unique.  What analogy to this situation stands out in [...]

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Conduct Competitive Market Analysis To Be More Responsive To Change

By Mike Schoultz
ADAPTABLE

“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change”

Charles Darwin

 

This quote from Darwin was not [...]

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Small Business Growth … 15 Questions to Prime Your Thinking

By Mike Schoultz
GROWTH

 

Before everything else, getting ready  is the secret of success.

-  Henry Ford

 

How often do you review your small business growth plan or strategy? In [...]

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